Demo run 01 — Testimonial

Step 1 — Intake read, format checked

Format requested: testimonial. Template's When it's the wrong format checked against the experience file — creator has four weeks of use and a recorded before-state, so the format is available. Proceeding.

Collision found before writing anything. BV-4 requires a spoken partnership mention in the first three seconds. 01-testimonial.md requires that the product is not named in the opening line. These conflict.

Resolved per SKILL.md → Disclosure collisions: the client's contractual requirement wins, and disclosure is carried as its own beat ahead of the hook, so the hook itself still opens on the before-state rather than on the brand. Stated here rather than resolved silently.

Step 2 — The brief, as filled

Write 10 opening lines for a 22-second testimonial.

PRODUCT
  Sable 24cm skillet — a mid-price steel pan sold direct. Hand wash only.

MY ACTUAL EXPERIENCE — do not embellish, do not invent beyond this
  Before: A supermarket own-brand pan, four years old, coating worn through
          in the centre. Bare patch, dead centre.
  After:  Eggs released on the first try — cold pan, a smear of oil, no scraping.
  Still not great: Heavy. Awkward to lift one-handed when it's full.

AUDIENCE
  A renter in their late twenties who cooks four nights a week in a kitchen they
  can't renovate, already owns one pan they resent, and ten minutes before seeing
  this is deciding whether to cook or give up and order in.
  What they already believe: that most kitchen marketing is aimed at people with
  an island and a Sunday afternoon, and that it isn't for them.

BRAND VOICE
  Never say: game-changer, obsessed, literally, honestly, elevate, foodie,
             girl math
  Barred claims: non-stick forever; dishwasher safe (contract requires hand wash
             only in all creative); clinically proven / lab tested; any
             comparison naming a competitor product

CONSTRAINTS
  - 9 words maximum per line
  - No question openers
  - No stacked adjectives — one descriptive word per line at most
  - Must contain one concrete sensory detail drawn from MY ACTUAL EXPERIENCE
  - Past or recent-past tense, first person
  - Do not name the product in the opening line

Return them as a numbered list, nothing else. No commentary.

Step 3 — Output, as generated

1. I'd been scraping egg off that pan since 2022.
2. There was a bare patch, dead centre.
3. Four years in, everything stuck and I'd stopped noticing.
4. I'd started avoiding eggs entirely.
5. The coating gave up before I did.
6. My old pan had a grey ring in it.
7. I cooked eggs cold, with a smear of oil.
8. The scraping was the part I'd normalised.
9. Nothing came off that pan without a fight.
10. I replaced it after four years of scraping.

First choice: line 4. Shortest, most human, and it states a behaviour change rather than describing an object — which is the stronger before-beat.

Step 4 — claim-guard, first pass

BLOCKED — none.

UNSUPPORTED — 1 finding.

FLAGGED — 2.

• Line 6, "grey ring": the file says bare patch, dead centre. Close, not identical. A ring and a patch are different shapes. Cut or correct.
• Disclosure confirmation dated 2026-07-02, 43 days ago, and recorded as email, not in the contract. Present but ageing. Re-confirm with Priya before render.

Sibling check: lines 3, 8 and 10 all describe the scraping habit and all trace cleanly. Line 4's problem is specific to it, not a pattern across the set.

Step 5 — Human decision

Creator was asked whether line 4 was true. It was not — eggs had been cooked throughout, just badly. Line 4 was cut rather than back-filled into the experience file. Retro-fitting a file to justify a line you've already written is the exact failure the file exists to prevent.

Swapped to line 2, which traces directly to bare patch, dead centre.

Step 6 — Final script, as shipped

DISCLOSURE  Paid partnership with Sable.                    [0:00–0:02, spoken, per BV-4]
BEFORE      There was a bare patch, dead centre.
TURN        Swapped the pan. That was the change.
PROOF       Cold pan, a smear of oil. They came off clean.
VERDICT     It's heavy. I've hand-washed it for a month anyway.

19 seconds at read pace. Inside BV-4's 18–25s.

claim-guard, second pass: BLOCKED 0 · UNSUPPORTED 0 · FLAGGED 1 (the disclosure date, carried forward).

Two notes on the final beats:

• "They came off clean" was checked against the barred claim non-stick forever on the semantic pass. It survives: it is a single past-tense observation of one occasion, with no permanence or generalisation. Had it read "nothing ever sticks now", it would have been BLOCKED.
• "I've hand-washed it for a month anyway" was not required by the template. It is in there because the contract bars any suggestion of dishwasher use in creative, and showing the correct behaviour is stronger than avoiding the subject. This was a human addition, not generated.

7Provenance

Generated 2026-08-14 · claude-opus-5 · via script-from-intake
From: BV-01/SABLE rev. C + experience.md (both DEMO — invented, see README)
Hook set: 10 generated, 1 rejected by claim-guard as unsourced, line 2 shipped
Human edits: line 4 cut; hand-wash line added; disclosure beat added per BV-4
Not evidence of any real client, campaign, or result