What you can and cannot claim

This is Module 4, pointed at you.

Module 4 spent its length on one distinction: proof of the work belongs to you, and proof of the result belongs to your client. You may show the brief, the drafts, the version they approved, the check report. You may not show the sales lift, because the evidence for it isn't yours and usually doesn't exist in the form people imagine.

Selling this guide is the same problem with the same answer, and one extra turn of the screw: an affiliate making income claims about a guide is doing exactly what Module 4 told you not to do with client work, except that with client work the proof at least exists somewhere. With "you'll be making this much by week six", nobody has it. Not you, not the buyer, not us.

1We can't say it either

Worth being direct about, because it changes what you're allowed to repeat.

The sales page has a redacted paragraph where an earnings claim would go. Not a rhetorical device — the words are genuinely absent, because there is no evidence to put there. This product has no case studies of readers' results yet, that gap is tracked openly in its own register, and it stays open until a real engagement produces something real.

Which means: you can't quote us on it, because we didn't say it. If a claim about what buyers earn doesn't appear on the sales page, it isn't available to you second-hand.

2The two columns

The line between the columns is the same one Module 4 drew: you are allowed to describe what happened to you, and you are not allowed to convert that into what will happen to them. "I got my first paid job seven weeks in" is a fact about you. "You can get your first paid job in seven weeks" is a forecast about a stranger, and you have no basis for it.

3Your own results are evidence you own — with one check first

There's a real asymmetry here worth using. Module 4 §1's constraint was that results proof belongs to the client. When you're the one who was paid, some of the proof is genuinely yours: your invoice, your rate card, your delivery dates, your portfolio page.

That's the strongest material you have, and it's honest, so use it — after two checks:

• Your client contract. Module 0A's template carries confidentiality terms and most real engagements do. Whether you may name the brand, show the work, or quote the fee is a contract question, and "I was proud of it" is not an exception clause.
• Whether you're showing it or extrapolating from it. One invoice is one invoice. The moment it becomes "and you could too", it's stopped being evidence and started being a promise.

4Things that feel safe and aren't

"Results not typical." The instinct is that a disclaimer rescues a headline claim. Whether it does is precisely the sort of question this guide is not qualified to answer, and it's on the list for the real legal review. The safe move is not to make the claim you'd need to disclaim.

Quoting someone else's numbers. If another affiliate posts what they earned, repeating it makes it your claim, and you have less evidence for it than they do.

Screenshots without context. A dashboard is a picture of one month for one person, and passing it on as an argument is the oldest move in this category's disreputable half.

Implying a partnership you don't have. You are an affiliate. You're not staff, not a co-author, and not "working with" us in a way that suggests approval of everything you say. §4's disclosure line is worded to place you accurately, which is a reason to use the words it uses.

5The test, which you already have

Module 6 §2 turned Module 4's standard inward and got a single question. It works here unchanged:

Have you done the thing enough that you'd survive someone checking?

Every honest claim in the left-hand column survives someone asking show me. Every claim in the right-hand column requires them not to ask.

That's the whole rule. If a sentence you're about to post depends on nobody following up, don't post it — and notice that this is the same instinct claim-guard automates for client scripts. The tool doesn't run on your social posts, but the standard it encodes doesn't stop applying just because the tool isn't watching.

6Why this matters more here than anywhere else in the guide

Because of the category. Products about making money attract the worst marketing in the market, to the point where a reader's default assumption about anyone selling one is that they're being worked on.

You're selling into that assumption whether you like it or not. The only counter is to be visibly the other thing — specific, bounded, willing to say who it isn't for, and disclosed. That's not a compliance posture, it's the actual sales advantage, and it happens to be the same behaviour §1 said was more persuasive than enthusiasm.