Demo run 03 — Unboxing

What this run demonstrates: a clean generation, and a mild negative correctly escalated to the approval owner rather than either removed or shipped quietly.

Step 1 — Intake read, format checked

This format was nearly refused. SKILL.md states that a first encounter can only be written from a genuine first encounter, and the creator has had the pan four weeks — which normally makes unboxing unavailable rather than adaptable.

It is available here only because experience.md carries a Day 0 block, with notes taken at the time. Without that block the correct output of this run would have been a refusal, not a script.

Worth stating plainly for readers: the habit of writing five lines down when the box arrives is what keeps this format open to you weeks later. Nobody reconstructs a first impression accurately, and reconstructing one is inventing one.

Step 2 — The brief, as filled

Write a 30-second unboxing script in 5 beats.

WHAT ARRIVED
  Sable 24cm skillet — a mid-price steel pan sold direct.
  Packaging: matte grey card, no plastic
  How it opens: magnetic flap closure

WHAT I ACTUALLY NOTICED — first encounter only, no accumulated opinion
  Sound: card sliding, then one soft magnetic snap
  First sight: pan face down, wrapped in grey tissue
  First touch: colder than I expected; also heavier than I expected
  Surprise: no instructions in the box at all; no branding anywhere on the pan

AUDIENCE
  A renter in their late twenties who cooks four nights a week in a kitchen they
  can't renovate, already owns one pan they resent.

BRAND VOICE
  Never say: game-changer, obsessed, literally, honestly, elevate, foodie,
             girl math
  Barred claims: non-stick forever; dishwasher safe (contract requires hand wash
             only in all creative); clinically proven / lab tested; any
             comparison naming a competitor product

CONSTRAINTS
  - Beat 2 has no narration at all — mark it [sound only]
  - Maximum 8 words of narration in any other beat
  - No verdict, no recommendation, no rating — this is a first encounter
  - Present tense throughout
  - One sensory word per beat maximum; do not stack them
  - If SURPRISE is not "none", it must appear — including if it is negative

Return as: BEAT n — [narration or "sound only"] / [what's on screen]. Nothing else.

Step 3 — Output, as generated

BEAT 1 — "This came this morning." / grey box on the counter, hands enter frame
BEAT 2 — [sound only] / card sliding, one magnetic snap, flap open
BEAT 3 — "Face down. Wrapped in tissue." / first sight of the pan
BEAT 4 — "Colder than I expected." / lifted with one hand, hand drops slightly
BEAT 5 — "No instructions. Nothing on the pan either." / hand searches the empty box

No rewrites needed. This was the first pass.

Two things the constraints did visibly:

• Beat 4 uses one sensory word. The experience file offered two — colder and heavier. The one-sensory-word-per-beat rule forced a choice, and colder is the more surprising of the two for a steel pan. Heavier survives into the testimonial's verdict beat instead, which is where a weight complaint belongs.
• Beat 5 is the surprise, and it is negative. The must appear clause is doing the work; without it this is the first line a generic script drops, because it is the only line that isn't flattering.

Step 4 — claim-guard

BLOCKED — none.

UNSUPPORTED — none. All five beats trace to the Day 0 block:

FLAGGED — 2.

• Beat 5 is a criticism of the client's packaging. It is not on the barred list, so it is not BLOCKED — but per claim-guard → don't assume a rule that isn't written down, the absence of a rule is not permission. BV-4 names Priya Raman as approval owner. Escalate, don't decide. Sable's own BV-1 says the brand "would rather say we don't know yet than fill the silence" and "will happily tell you a competitor's pan is fine", which suggests they will accept it — but that is an inference about a brand, not a clearance from one.
• Disclosure confirmation date, carried forward from Run 01.

Step 5 — Final script, as shipped

DISCLOSURE — "Gifted by Sable."     / title card + spoken, 0:00–0:02
BEAT 1 — "This came this morning."  / grey box on the counter, hands enter frame
BEAT 2 — [sound only]               / card sliding, one magnetic snap, flap open
BEAT 3 — "Face down. Wrapped in tissue." / first sight of the pan
BEAT 4 — "Colder than I expected."  / lifted with one hand, hand drops slightly
BEAT 5 — "No instructions. Nothing on the pan either." / hand searches the empty box

One human change to the disclosure wording. BV-4's recorded requirement says paid partnership. This piece is a gifted-product unboxing, not a paid post, and the two are different disclosures in most markets. The creator asked rather than guessing. Sent to Priya with the beat 5 escalation.

That question — is this the right disclosure, or just the one on file? — is one the skill raised and could not answer. It shouldn't.

6Provenance

Generated 2026-08-14 · claude-opus-5 · via script-from-intake
From: BV-01/SABLE rev. C + experience.md Day 0 block (both DEMO — see README)
First pass shipped with no rewrites
Human edits: disclosure wording queried, not assumed; beat 5 escalated to approval owner
Not evidence of any real client, campaign, or result